It has been 6 years now since I started off as a copywriter in a digital agency. During this period, I have seen the industry evolve substantially, dealt with many types of clients and honed my craft to deliver the best service I possibly can. If you're at all interested in a career in copywriting, digital marketing or online business, read on and I'll share my wealth of experience with you.
What Does it Take to be a Good Copywriter?
There is a huge gulf between a good writer and a great writer. And likewise, there's a difference between being a great writer and a great copywriter. What's the difference? Well, as a copywriter it's important to focus on results.
Here's what you need to know to write excellent copy: most clients aren't that interested in your writing.
That is to say that they want your writing to be exciting, engaging, entertaining and informative, sure – but ultimately this is a means to an end. What's most important to them is that your writing makes their business sound professional, thereby leading to increased sales of their products or services. If you've been hired through a digital agency, this applies to an even greater extent.
So when you start writing for any new client, the question should always be: what are they trying to achieve with this copy? How does the brand want to portray itself online? What's the right tone to go for? If you get these right and can show to the client how professional copy for their campaign means more profit, then you will have no shortage of business. In essence, you need to earn your keep by offering solid ROI for the client.